Client
Orbit Labs
Release Date
2024
Role
Brand Strategy & Digital Marketing
Duration
6 Weeks
Lumen is a comprehensive digital marketing project dedicated to driving a distinctive, engaging, and highly shareable growth strategy for a lighting company. The campaign bridges bold social content with clear, consistent brand messaging.
From research to refined identity
A cohesive identity system
The final identity features a clean logotype, balanced colour palette, and editorial typography. Each element works together to create a recognisable fashion brand, adaptable across packaging, lookbooks, retail, and digital platforms.
A confident debut, ready to scale
Nebula emerged as a confident fashion brand with a timeless yet contemporary identity. The project demonstrates how thoughtful brand design elevates perception, strengthens recognition, and creates emotional connection within a competitive market.
